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    Uncomplicated and authoritative, Mayfair exudes a sense of elegance and exclusivity, enhanced by fragrances of birch, leather, cedarwood and civet. Exclusivity personified.THE STORYWith its exclusive shopping arcades, uber luxe hotels and plethora of prestigious addresses, Mayfair attracts the affluent and high achieving. It will come as no surprise,...

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    Piccadilly possesses an underlying elegance that emanates from a bed of Bulgarian roses and geranium, topped by cardamom and cinnamon. It stands as an homage to Eros, god of love. THE STORYA perfume that bears the name Piccadilly will mean different things to different people, but we can all be agreed that it should reflect an air of dynamism, decadence...

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    A cosmopolitan fragrance that dances on the skin in a samba of sensuality. Notting Hill brings together a cosmopolitan carnival of influences, from Turkish rose to oak moss. THE STORYA carnival of colour, a cosmopolitan coming together of scent notes from around the globe - Notting Hill eau de perfume is the ultimate distillation of flamboyant flair, a...

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    Succumb to a fusion of fashionable influences – peppy, peppery, floral and gentrified. Kings Road leads the way to a world of gentility and charm, always classic and cool.THE STORYOnce a private road used by King Charles ll to travel to Kew, Kings Road has become synonymous with fashion at its most cutting edge – sometimes outrageous, often classic,...

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    An eddying swirl of magnolia, geranium, rose and spices that speaks of voyages of discovery. Greenwich is a ravishing perfume against which others must be measured.THE STORYEstablished as the location of the prime meridian, British astronomers have long assembled in Greenwich to use the Royal Observatory as a basis for measurement. With the creation of...

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    A jubilantly distinctive perfume imbued with a real sense of celebration and occasion. Whispering violet and creamy Egyptian jasmine impart an aura of pageantry and splendour.THE STORYAn eau de perfume as jubilant as its name suggests, imbued with a distinct sense of celebration and occasion. Energetic tones of pineapple and cardamom are enriched by...

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    Stay cool, calm and collected - a little Oxford-style opulence goes a long, long way. Beyond the immediate extravagance lies a cultured dry down that is both soft and creamy.THE STORYDedicated to the restless energy of Europe’s busiest and best-known shopping street, Oxford positively fizzes with vitality, instantly engaging attention with the...

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    Be ready to shimmer and impress with this dominant and intoxicating eau de perfume from the master craftsmen at Boadicea the Victorious. Creamy, sassy and spirited.THE STORYOnce described as a ‘village of the palaces’, Chelsea is a place of vitality and exclusivity, where the glamourati gather and the wealthy play. It is this vibrancy that the master...

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    An affluent scent of cosmopolitan confidence, cultured yet comprehensively cutting edge. Revel in its decadent tones of coriander, rose and nutmeg over a base of Bois de Gaiac.THE STORYThe grand stucco terraces and exclusive garden squares of cosmopolitan Bayswater speak of affluence and prosperity – an opulence captured by Boadicea the Victorious in the...

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