Roads, DIGITAL DAZE, Parfum 50ml

Digital Daze

Crisp and electric. Digital Daze is a fragrance that is clean and
straight to the point, inspired by the idea of digital human
interaction; that also needs to be fast, fresh and sophisticated.

ROADS Fragrances are created in partnership with some of the most highly regarded perfumers in the industry. The process takes nearly a year of work to fine-tune the exact scent from each brief. During that period, every element is refined to produce the highest of standards, resulting in a complex and multi-layered scent.

It is the briefs, however, that have been the most innovative element to how fragrance creation is approached. Each of our fragrances is based on a specific theme. The theme could be a person, an emotion, a natural phenomenon, a geographical place, a state of mind or a period in recent history.

ASIA

Our Asia collection interprets the cultural and artistic influences of the Asian continent.

Every fragrance is inspired by a different country that is not directly disclosed, yet is underlying its theme, image, and olfactory composition.

For the Asia collection, we chose to colour the perfume bottles red - in many Asian cultures, red signifies joy, purity, life, sacredness, and prosperity.